An in-depth look at radio listening by individual formats

• Radio Today
• Black Radio Today
• Hispanic Radio Today
• Public Radio Today

Why advertisers and agencies rely on Arbitron ratings

Consumer information for markets of every size

Free studies on trends that impact the radio industry

• The Infinite Dial 2009: Radio’s Digital Platforms
• How Young Americans Use, Consume and Interact With Technology and Media
• What Happens When New Music Gets Played
• How Radio Serves Communities During a Crisis
• How Diarykeepers Record Their Listening (PDF)

You’ll find the following and much more at www.arbitrontraining.com.

• Self-paced courses on using Arbitron Software and Data
• Videos on how Arbitron gathers radio listening data and creates audience estimates, including:
  • The basic of radio ratings and consumer data (ARB101 and QUAL 101)
  • What a radio advertising schedule delivers to a client (ARB 102)
  • Create sales pieces that help warm up a cold call (QUAL 103)
  • Five simple qualitative reports you can use today (QUAL 105)

• Terms for the Trade
• Turning the Numbers Into Sales Solutions (PDF)

Tips to Help You Do More

• Make Your Next Presentation Stand Out
• Customizing Multiweek Schedules with TAPSCAN

TAPSCAN Tips and Tricks (PDF)