The presentation above reflects how relevant radio is to today’s consumers and how much it means to them.

Arbitron is proud to partner with the Radio Advertising Bureau and the National Association of Broadcasters in supporting Radio Heard Here. This marketing campaign provides broadcasters and agencies with compelling insights, interviews and radio spots on the relevance and vitality of radio.

Insights on Radio Listeners:

• Overview (PDF)
• Detailed Data (PDF)
• Consumer Survey

Interviews

• New musical artists express their affinity for radio:
  • Caitlin Crosby
  • Ayo
• National Public Radio interview with advertising guru Warren Berger on the value of radio (mp3)

Radio Spots

• Radio spots provided by radioheardhere.com

For more

Check out additional information and the latest updates at www.radioheardhere.com.