Arbitron Inc. is a media research firm that provides information services used by the media, their advertisers and advertising agencies to develop local marketing strategies. Consistent with our corporate values of honesty, integrity and trust, Arbitron is committed to protecting the privacy of personal information. In order to understand the manner in which Arbitron protects information provided to us via the Web site, please read the following Privacy Statement for the Web site.
Visitors
Visitors may access Arbitron's Web site and browse to
review the services Arbitron offers without providing personal information.
Arbitron's Subscribers/Clients
Arbitron collects personally identifiable information,
or personal information, such as name, organization, address, business and
personal e-mail addresses,
and telephone number, when our clients provide this information at the time
of registration. Clients may also be asked a few short questions about the
computers,
software, and Internet systems their organizations use. This information
is shared internally at Arbitron to the extent necessary to ensure data security
and to complete a client order.
In some instances, we may use other companies to perform certain services on
our behalf. These companies may need access to personal information to complete
the services. The companies will not have authorization to use personally identifiable
information for purposes other than to perform the services on our behalf. The
data we collect are considered our proprietary business assets and may be transferred
if Arbitron or substantially all of its assets are acquired by another company.
We may also be required by law to release personally identifiable information
under certain circumstances.
Arbitron's Offline Research
Arbitron collects personally identifiable
data through its offline research process. Arbitron, and anyone who is working
with us in research, will keep
the personal information about our respondents and their households confidential.
Children
Arbitron does not knowingly solicit information from
children on this Web site or knowingly market its services to children. Arbitron
conducts research with
children, in online venues other than this Web site, in accordance with the
Children's Online Privacy Protection Act.
Additional Information Collected Automatically
As mentioned above,
for general browsing and looking at our Web site's offerings, no personal information
is captured. Arbitron does obtain certain information
each time a visitor logs onto the Web site. Examples of this type of information
include the type of Internet browser being used, the type of computer operating
system being used and the domain name of the Web site from which the visitor
linked to our site.
Cookies
When a visitor or client views Arbitron's Web site, we may
store some information on the viewer's computer's hard drive. This information
will be in the form
of a "cookie" or similar file and can help us in many ways. For example,
cookies allow us to track data for service reports and to read the database
and present it back to the user. With most Internet browsers, you may erase
cookies from your computer hard drive, block all cookies or receive a warning
before a cookie is stored. If you are a client, should you choose to block
or
delete cookies, you will have difficulty accessing Arbitron's proprietary information.
Security
To prevent unauthorized access, maintain data accuracy, and ensure the appropriate
use of information, Arbitron implements procedures to safeguard and secure the
information that is collected online. Although Arbitron will use reasonable
efforts to safeguard the confidentiality of the information provided, transmissions
made by means of the Internet cannot be made absolutely secure. Arbitron is
not liable for disclosure of the information supplied due to errors in transmission
or unauthorized acts of third parties.
Governing Law
This Policy, the laws of the State of New York, and the United States shall
govern any issues related to this Privacy Statement that may arise.
E-mail
Arbitron may use the e-mail addresses provided at registration to send e-mails
concerning updates or announcements about our services to our subscribers. Subscribers
may indicate on the registration form that they do not wish to receive e-mail
information from Arbitron.
Contact Information
Arbitron reserves the right to contact our clients regarding account status
and changes to the subscriber agreement, privacy policy, or any other policies
or agreements relevant to our clients.
If you would like to review and/or update the client information that you provided at registration, or if there are any questions or concerns about the privacy policy, please send us an e-mail at webprivacy@arbitron.com.
Be sure to reread this Privacy Statement occasionally to note any updates.
Last revised 02/02