Arbitron is committed to responding to our customers and delivering services that meet their needs and help strengthen radio.

Recommendations from the Arbitron Radio Advisory Council, the Diary Market Owner Operator Caucus and our customers have already helped us to:

Improve our sample quality by:

• Reaching Cell-Phone-Only Homes
• Increasing Incentives for Young Males
• Giving Black and Hispanic Households a “Second Chance” Diary
• Realigning Cash Incentives to Young Adults
• Providing More Consumer Information (PDF)

Become more accountable by:

• Establishing 18-54 and 18-34 Sample Performance Benchmarks

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