Consumer Insights for Local Markets

Arbitron helps broadcasters demonstrate how their stations reach consumers who are ready to buy by offering compelling consumer insights and lifestyle information for markets of every size:

• Small Towns
• Medium-Sized Cities
• Large Markets
• Across the Nation

For Insights About Consumers in Small Towns

With Qualitative Diary data, you can paint a fuller picture of your audience and get beyond the standard ranker. The Qualitative Diary delivers insights that will help you open doors and capture the attention of advertisers. The information covers demographics, purchase intentions, media usage, recreation habits and more.

• Available in 159 local markets
• Released every Spring and Fall
• See the full set of lifestyle information collected in Qualitative Diary markets (PDF)
• See how radio stations in Qualitative Diary markets can grow revenue with consumer information (PDF)
• Data can be accessed with Maximi$er®

See the markets and categories included in the Qualitative Diary Service (PDF)

For Consumer Information for Medium-Sized Markets

Arbitron offers two services that deliver consumer information in mid-sized markets—RetailDirect® and Mid-Tier Local Market Studies from Scarborough Research. Both provide critical information on the shopping habits, media patterns, lifestyles and demographics of consumers.

RetailDirect

RetailDirect local market consumer service delivers qualitative information on more than 30 major categories of consumer, media and retail behavior, allowing you to profile consumers by the products they buy, the stores they shop and the media they use.

• Released semiannually
• Data can be accessed with Maximi$er and Tapscan™

See the markets and categories covered in RetailDirect (PDF)

Mid-Tier Local Market Studies

The Scarborough Mid-Tier Local Market custom studies measure the retail patterns, lifestyles, demographics and multi-media use of adults aged 18+.

As these are custom studies:

• Data collection varies based on the needs of the client
• Data release based on agreed-upon schedule
• Data can be accessed with Scarborough’s Pinpoint data analysis software

See a list of Scarborough Mid-Tier Markets

For Consumer Information for Large Markets

The in-depth local market consumer information provided by Scarborough Research empowers you to command the real value of your listeners and break free from Cost Per Point and rankers.

With information on consumer shopping, financial, media, sports, travel and lifestyle habits in more than 2,000 categories, you can use Scarborough to act as a marketing consultant for prospects and to help advertisers target more effectively.

With the multimedia information on radio, television, cable, newspapers, magazines, direct mail, yellow pages and Internet usage, you can show advertisers how they can complement competitive media buys.

Scarborough can be used in programming and promotion, too. The consumer information can help programmers identify the best product to use in contests or the best location for promotional events.

• Released twice a year
• See the Scarborough Categories
• See a list of the markets covered by Scarborough
• Data can be accessed Qualitap^SM, PRIME NExT

For Consumer Information Across the Nation

Scarborough USA+ database is a national study that covers detailed information about all of Scarborough’s 2,000 categories. You can also drill down to regional and local levels, giving you the ability to compare and contrast local consumer nuances to national statistics.

You can use Scarborough USA+ data to analyze the value of one market against another, eliminate misconceptions about a region and generate more revenue in national, regional and local sales.

Maximi$er®, RetailDirect® and Qualitap^SM are marks of Arbitron Inc. Tapscan™ is a mark used under license.

Last updated: 10.6.11