How America Listens to Radio
Well over 90% of Black consumers aged 12 years and over listen to the radio each week—a higher penetration than television, magazines, newspapers or the Internet. Radio reaches Black audiences everywhere they are: at home, at work and in the car; in stores and restaurants; online; and via cell phones.
Black Radio Today uses Arbitron quantitative audience data to develop a valuable profile of radio listening among Black consumers across America. With information on the purchasing plans and leisure activities for nine specific formats, this report provides valuable insights on the enduring relationship between radio and Black listeners.
Other Radio Today Reports:
Hispanic Radio Today
Radio Today (general)
Network Radio Today
Public Radio Today
Puerto Rico Radio Today
Previous Editions:
Please note that Radio Today reports are now identified by their year of release.
Past editions were identified by the survey year. As a result, the report immediately
preceding Black Radio Today 2003 Edition is 2001 Black Radio Today.
Black Radio Today 2008 Edition (PDF)
Black Radio Today 2007 Edition (PDF)
Black Radio Today 2006 Edition (PDF)
Black Radio Today 2005 Edition (PDF)
Black Radio Today 2004 Edition (PDF)
Black Radio Today 2003 Edition (PDF)
Black Radio Today 2001 (PDF)
Black Radio Today 2000 (PDF)
Black Radio Today 1999 (PDF)
Black Radio Today 1998 (PDF)