Current and Timely Ratings
Arbitron delivers the most current listening and station information available:
- All Diary markets measured twice a year
- 70 markets measured four times a year
- Surveys conducted for 12 continuous weeks
- Data delivered within weeks of the end of each survey
- Audience estimates reflect the latest changes in formats, programming, DJs, etc.
Radio’s Currency
More than 2,500 agencies and advertisers use Arbitron ratings. Here’s why:
- Audited, tested and accredited by the MRC®
- Compatible with most planning and buying software
- Covers nearly all markets where agencies have clients
- Ability to trend data from season to season and year to year
Industry Know How
- Telephone support available 24/7 at
(800) 543-7300 - Wide variety of training courses for sales and programmers
- Free media and consumer studies
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