Planning & Buying Radio Advertising in a PPM World

Your GRP goals will change in an electronically measured era. Download this brochure (PDF) to see how the Arbitron PPM might change the way you plan and buy radio. Now includes the latest numbers from New York, Chicago, Los Angeles and Riverside-San Bernardino PPM Markets.

New Digital Radio Guidelines

For the first time in our 59 year history, Arbitron is changing the way we define a radio station. In addition to standard (analog) AM and FM radio, HD Radio primary or multicast stations as well as Internet streams of government-licensed stations are eligible for reporting in PPM markets, effective with the July 2008 survey.

Here are two helpful guides to explain our new policies:

• A one-page summary that you can print and post at your desk
• A detailed brochure with a start-to-finish explanation of these policies