New! Latest Cell-Phone-Only Penetration Map

Arbitron is now measuring cell-phone-only households in all of its radio Metros in the 50 United States. Although the percentage of cell-only homes stood at 22.7% in the Fall of 2009, market-level penetration rates varied widely. We invite you to download the map and see how your market’s cell-phone-only penetration ranks among the others—some of the numbers may surprise you!

Goin’ Mobile—The Impact Of Smartphones On American Life

Everyone knows that mobile devices are a game-changer for both consumers and media companies—they're always "on" and people never leave home without them. But how have Americans really been impacted by smartphones and what are the implications for broadcasters? At the 2010 NAB/RAB Radio Show, Jacobs Media and Arbitron will present "Goin' Mobile," a combination research project-documentary that follows the lives of real 18-49-year-old smartphone owners from around the country. Its video segments have elements of fun and surprise, while packing a great deal of information and thinking into a fast-paced, one-hour session.

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