Radio Delivers 93 Percent of its Lead-In Audience During the Average Commercial Break
Arbitron, Media Monitors and Coleman Insights expand on landmark 2006 study 12.7.11
Catch Up on Arbitron Initiatives
Download a replay of our recent client briefing (.mp3) as well as a PDF of the presentation. 10.14.11
Just for Programmers! Sharpen Your Skills With New Weekly Insights
PDs and consultants in both Diary and PPM markets will enjoy reading “Not Your Average Quarter-Hour,” a column about radio and ratings with fresh updates every week. 1.10.12
What Happens When the Spots Come On: 2011 Edition
Radio does a remarkable job of maintaining its audience delivery once the commercials come on. Now that the Portable People Meter™ service can track radio audiences on a minute-by-minute basis across 48 top markets, we can demonstrate how radio constantly replenishes its audience with new listeners during commercial breaks.
Monthly Updates
Popular Links
- The Emergency Alert System and PPM Encoding (PDF) 11.3.11
- GRP Reliability Calculator (.ZIP File) 4.14.09
- PPM Markets with Sample Targets (PDF)4.1.11
- 2012 PPM Data Delivery Schedule (PDF)
- 2011 PPM Data Delivery Schedule (PDF)
- A Station Manager's Role in PPM Encoding (PDF) 11.3.10
- Guide to Understanding and Using PPM Data (PDF)
- PPM Training for Radio Stations (PDF) 5.22.08
- Equipment Bulletin: PPM Encoders (PDF) 11.3.10
- Ask a PPM Question