Country + New Country radio formats grew again to remain in first place and reach another record audience share. The format benefited most from an influx of listeners aged 18-24 and is even No. 2 among teen listeners nationally.
Country + New Country listeners are outdoor enthusiasts. They are more likely to own an ATV, motorcycle, powerboat, and pool/hot tub/spa. They also are more likely than average to have bought sports logo apparel, sporting wear, sports equipment, and athletic shoes.