Temperature Increases Lawn and Garden Activity
Spring’s early arrival this year brought with it earlier lawn and garden advertising. According to the Arbitron Get-A-GRiP ™ web-based application, there was a significant rise in the ratings points placed as the temperature rose.
In the March 21 issue of Inside Radio, Evan Gold, SVP of client services, Planalytics, noted that marketers are now embracing more weather-related advertising. “When you get in front of consumers at the same time that they’re already thinking about buying the product, the more likely they will buy yours—if you’ve targeted the advertisement to the right place,” he said.
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Going Beyond Traditional Media Placement
| Integrating media planning across various platforms is becoming increasingly important in the battle for consumers’ attention. Cricket found a way to do this in its “Wallet Drop” campaign by taking advantage of radio listener loyalty and tying that in with a social media campaign. To learn more about this successful campaign, download your complimentary copy of Cricket Buzzes With Radio and Social Media. |
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Election 2012 Is Upon Us
Primary season is nearly over, and anticipation for a busy 2012 political cycle is at a fever pitch. Reaching 91% of registered voters each week, radio will be an integral part of any media plan for a candidate, issue, or anyone planning to connect with the electorate. For the latest insights on connecting with the American consumer, download Radio Today by the Numbers, Winter 2012.
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Commitment to Radio
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PPM ratings are based on audience estimates and
are the opinion of Arbitron and should not be relied on for precise
accuracy or precise representativeness of a demographic or radio
market.
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Temperature Increases Lawn and Garden Activity
Going Beyond Traditional Media Placement
Election 2012 Is Upon Us
Commitment to Radio
The latest radio trends, news, and studies are at your fingertips on the new Radio Today web page.
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