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Thank you for downloading The 2009 Arbitron National In-Car Study

Arbitron is a leader in providing custom media research and training. Our innovative media and consumer research solutions address our clients' specific business needs, allowing them to succeed in today’s media environment.

Download: The 2009 Arbitron National In-Car Study (PDF)

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The Arbitron Away-From-Home Television Viewing Study (PDF)
The Arbitron Away-From-Home Television Viewing Study found that the viewing habits of television viewers are more nomadic than previously thought.  More than one out of every three television viewers (35 percent) spend some portion of their weekly television viewing hours at a location other than their own home.  This study delves into the out-of-home television exposure of viewers and what those viewers look like.

Contact us today and learn more about how media and consumer research from Arbitron can help you provide the data and insights advertisers demand. With Arbitron as your research partner, you can demonstrate your medium’s exposure, effectiveness and engagement and grow your business.