Local market radio ratings software

Maximi$er helps you give advertisers a more focused, in-depth profile of your audience and get past the limitations of standard market areas.

With Maximi$er, you can focus your presentation on your prospects’ needs with custom geographies, demographic groups or dayparts. Plus, Maximi$er socioeconomic information enables you to demonstrate the true power of your station and to sell on more than just the ranker.

Coverage includes income, education, presence of children and household size information. Show your station’s full delivery potential to advertisers with zip code information on where your listeners work, as well as where they live.

Data used in system:

Arbitron Respondent-Level Radio, Scarborough Local Market, RetailDirect®, Qualitative Diary

Want more info? Contact your account manager now!


Maximi$er® and RetailDirect® are registered marks of Arbitron Inc.