Comprehensive research and sales training program for the television industry
The Turning Data into Dollars training program focuses on how to use Arbitron’s qualitative information to increase advertising revenue. The program teaches salespeople to become marketing consultants for their clients by incorporating research into their already winning sales styles.
This program advances as the salesperson develops his or her skills in accessing, interpreting and articulating the powerful Arbitron qualitative databases and the various software applications. We will ensure that this program incorporates your system's sales model.
Arbitron Television Services recognizes that your need for training is nearly continuous. As an Arbitron client, you can receive, as part of your license, one training session per year at any level you choose. Our Web-based training—which brings the classroom to your computer—is available in place of an on-site session. Supplemental training provides another opportunity for you to maximize your investment in Arbitron Cable’s qualitative products.
Our live Web training makes it far easier to get the training you need, when you need it. There’s no travel involved—just useful information that will teach your staff how to tell your story to advertisers and make more money. Our Web-based training brings the classroom to your staff’s computers. They’ll see demonstrations in real time. They’ll be able to ask questions, have a procedure repeated or share their insights with the class—just like a standard Arbitron training session. Visit www.ArbitronTraining.com.
To meet your need for a trained and productive sales force, we also offer a supplemental, live, Web-based training program that you can purchase at any time throughout the year. This supplemental training does not take the place of the annual training that is included in your contract, but rather meets your need to bring new hires up to speed or stimulate veterans. The cost for this supplemental training is only $450 for up to five people. And since it is Web based, all five people can be trained at the same time anywhere they are located across the country. All they need are a computer, an Internet connection and a telephone.
For more details, or to schedule a training session, please contact your Arbitron sales representative for details.
Helping You Succeed
Arbitron Television Services is committed to giving the cable industry the tools they need to be successful with our qualitative data. Our training program options are the secret weapon for doing this successfully.