RetailDirect® Helps Your Business Grow

Retail Direct logo Medium-sized markets can now benefit from a Scarborough-like service. The RetailDirect product is scaled purposely to serve television markets, cable systems and retailers that recognize the power of qualitative information, but need a more simplified, affordable option. The RetailDirect database for the market gives sales reps an exhaustive list of retail businesses to analyze (and sell). And the media usage data allows the rep to position their services attractively versus other electronic and print vehicles. AEs will quickly take to the icon-friendly Windows software that can build sales-oriented reports, quickly and intuitively.

Features

RetailDirect Markets & Categories Consumer and media information included in RetailDirect (PDF).

Release Schedule Find Arbitron release dates by market and service.

What RetailDirect Can Do For Cable Ad Sales How lifestyle information can aid sales.

RetailDirect Profiling System A seven-step program for turning local market information into advertising sales.

Putting RetailDirect to Work For You How qualitative data can improve client relations.