Cable organizations need reliable information to help them develop strategies that maintain and grow their business. That information is now available to the cable industry through the Local Media Insight survey research program now offered by Arbitron Cable.
You can commission Arbitron Cable to conduct a Local Media Insight study that will deliver actionable information about the business decisions advertisers make, how cable fits into the variety of media available to them, and what their opinions are towards your organization specifically.
Local Media Insight studies will help you answer important questions, such as:
We conducted a Local Media Insight study for Charter Media last year. In the words of Todd A. Stewart, vice president of Advertising Sales, Charter Media Southeast, “The Arbitron Media Insight survey grounded us in the specific disciplines that are critical to take us to the next level as a media company...” Click here to see what else he had to say about the study.
Arbitron conducted a survey of senior media decision-makers across the country to provide the cable television industry with a national benchmark of how cable is perceived as an advertising medium. This study, Media Insight 2002, not only reveals that cable television is a widely-used and accepted form of advertising but also outlines the steps that can lead to cable earning even larger shares of advertising budgets. Click here to download the national study.
Arbitron Cable has a ten-year track record of providing the cable industry with qualitative data and training solutions aimed at increasing local ad sales revenue. We understand your business. Combined with this knowledge is Arbitron’s vast experience and outstanding reputation for providing objective research.
Arbitron has also conducted its own customer surveys for more than a decade, to help us improve our business and help set our goals each year. And, Arbitron’s name is known by agencies and advertisers-the people you need to cooperate with a customer survey. We’ve marshaled all of this expertise to provide the cable industry with Local Media Insight studies.
For more information on our Local Media Insight studies, view
the Local Media Insights PDF file or call
your Account Manager.
