The Arbitron National In-Car Study

National In-Car Study Summary

Commuters are spending more time on the road than ever before. The Arbitron National In-Car Study, a nationwide look at commuters' in-car media activity, finds that the elusive TV demo—young men 18-34—have a huge exposure to outdoor and out-of-home media. Download this study to get information about what illuminating outdoor advertising can mean, how commuters respond to advertising, and more.

Download the The Arbitron National In-Car Study executive summary (PDF)

Related links:
Transportation to Work Application  View detailed one-way commuter profiles for each Arbitron market.

Average Commute Time Application  Compare one-way commute times in 1990 and 2000 for all Arbitron markets.

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