The Arbitron Airport Advertising Study: Exploring an Undiscovered Upscale Medium

Link to Arbitron Airport Study PDF

Airline travelers, especially Frequent Flyers, are some of the most affluent and upscale consumers in the U.S. The Arbitron Airport Advertising Study shows how you can reach these consumers via a relatively untapped advertising medium—airport advertising.

Due to new security restrictions, travelers are spending more time in airports than ever before. Tap into this “captive audience” of sophisticated consumers by advertising to their lifestyles, not just their business needs.

Download The Arbitron Airport Advertising Study (PDF)

Highlights from the study:

  • Airline travelers are sophisticated shoppers. They are more likely to buy designer clothes, luxury cars and cutting-edge personal digital devices.
  • Frequent Flyers account for nearly 60% of all airport advertising impressions, and males 25-54 constitute the largest segment of Frequent Flyers.
  • Frequent Flyers are heavily exposed to traditional outdoor media. Forty-five percent of them log more than 261 miles per week in an automobile, while only 32% of average Americans do.
  • Forty-six percent of Airline Travelers are spending more time at the airport.

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