Where Do My P2+ Listeners Come From?
Ever wonder what other types of radio stations your P1 audience are listening to throughout the week when they're not listening to yours?
Where Do My P1 Listeners Go?, one of a tandem of new studies from Arbitron answers this question, along with many others, by examining the listening habits of 100,000 radio users from around the country. Specifically, you'll learn which formats are most competitive in terms of capturing your P1 audience's attention, how long your P1's typically spend listening to a competitive format, and most important, what percent of their total radio quarter-hours they take with them.
With Where Do My P2+ Listeners Come From? you can quickly find out which other format your P2+ listeners tune in to and how long they spend there. Use it to make today's P2+ audience into tomorrow's P1 audience!
Download Where Do My P1s Go? (PDF)
Download Where Do My P2+s Come From? (PDF)