Radio On The Go

How Mexico City Radio reaches consumers at work and in vehicles.

Link to English Radio On The Go PDF file

In Mexico City, as in the United States, radio is the dominant out-of-home medium for reaching people outside their homes—and particularly effective in reaching consumers just prior to making purchases.

Download Radio On The Go (PDF)
Download Radio En Acción (PDF en Español)
Radio on the Go: Presentation (PDF)
Radio En Acción: Presentación (PDF en Español)

More Arbitron free studies and reports
Arbitron Home Page