Arbitron's Kids and Tweens Radio Listening Survey

Link to Kids and Tweens Radio Listening Survey PDF file

Broadcasters have long known that children listen to the radio, but until now no one knew to what degree. These are the first syndicated local market ratings survey and call-back study that explore the listening habits of kids (children aged 6 to 8) and tweens (9- to 11-year-olds). Conducted in New York City, the Twin Cities and L.A., it indicates not only that 90 percent of children in this age range listen to radio eight to nine hours per week, but also that they are very active radio listeners, responding to both the programming and the commercials and other content.

Download "How Kids and Tweens Use and Respond to Radio" .
(PDF)

Download Link to Get Acrobat Reader Adobe's Acrobat (PDF) reader.

More Arbitron free studies and reports
Arbitron Radio Homepage