Digital Out-of-Home Advertising Webinar

Digital out-of-home is the new kid on the block in media and is opening doors to old and new challenges in reaching consumers. In this presentation, hosted for the American Women in Radio & Television organization, Senior Research Analyst Diane Williams gives a general overview of digital out-of home media and answers several key questions:

What is digital out-of-home media?
What should be considered when making media buys?
Why is the industry growing now?
Who are some of the major players?
How is the medium measured today?
How will the medium be measured in the future?

View the Webinar (May require the installation of the WebEx player on your computer.)
Download the presentation (PDF)

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Last updated: 1.15.09