Training Tips on Using Your Scarborough Data

Arbitron Training is providing a series of weekly instructional tips on how subscribers can gain the most from their Scarborough data throughout the sale cycle—from prospecting to closing the deal.

These training tips will be available to download after their have been mailed to subscribers.

Training Tip #1:  Prospecting with Scarborough

Training Tip #2:  K.I.S.S.

Training Tip #3:  Me, Myself, and I…Keeping it Client-Focused

Training Tip #4:  Sugar Coating

Training Tip #5:  What's In It for Me?

Training Tip #6:  The Who-Ville of Scarborough: Identifying Who and What

Training Tip #7:  Marketing 101

Training Tip #8:  Keep It Brief

Training Tip #9:  The 7-Minute Scarborough Presentation

Training Tip #10:  Opportunity Is Knocking

Training Tip #11:  Paint a Picture: Learning How to Chart and Graph

Training Tip #12:  What's the 411?

Training Tip #13:  Prospecting for Promotions

Training Tip #14:  Turn the Tables

Training Tip #15:  Radio Jeopardy!

Training Tip #16:  How Do We Compare?

Training Tip #17:  Traditional Revenue—Not!

Training Tip #18:  Extra, Extra, Read All About It!

Training Tip #19:  Could’ve…Would’ve…Should’ve

Training Tip #20:  Deciphering the Data

Last updated: 3.17.10