Arbitron Training is providing a series of weekly instructional tips on how subscribers can gain the most from their Scarborough data throughout the sale cycle—from prospecting to closing the deal.
These training tips will be available to download after their have been mailed to subscribers.
Training Tip #1: Prospecting with Scarborough
Training Tip #2: K.I.S.S.
Training Tip #3: Me, Myself, and I…Keeping it Client-Focused
Training Tip #4: Sugar Coating
Training Tip #5: What's In It for Me?
Training Tip #6: The Who-Ville of Scarborough: Identifying Who and What
Training Tip #7: Marketing 101
Training Tip #8: Keep It Brief
Training Tip #9: The 7-Minute Scarborough Presentation
Training Tip #10: Opportunity Is Knocking
Training Tip #11: Paint a Picture: Learning How to Chart and Graph
Training Tip #12: What's the 411?
Training Tip #13: Prospecting for Promotions
Training Tip #14: Turn the Tables
Training Tip #15: Radio Jeopardy!
Training Tip #16: How Do We Compare?
Training Tip #17: Traditional Revenue—Not!
Training Tip #18: Extra, Extra, Read All About It!
Training Tip #19: Could’ve…Would’ve…Should’ve
Training Tip #20: Deciphering the Data
Last updated: 3.17.10