Tapscan™

Local market radio ratings software suite

Radio salespeople know TAPSCAN as the software that makes it easy to tell their station’s story and generate more revenue. The intuitive design is easy to use and master—if your sellers can use a mouse, they will be able to use TAPSCAN from their very first day on the job.

Powered with exclusive Maximi$er®-level data, Tapscan gives you access to customized demos, geographies, dayparts and multibook averages. Tapscan gives you an edge by making almost every part of the sale easier, from the initial presentation all the way to the hand-off to traffic.

With Tapscan, you can:

• Demonstrate the sales potential of your audience with more than 80 categories of RETAIL SPENDING POWER qualitative information
  
  
• Show advertisers the number of listeners they can reach only through your station
  
  
• See what you—and your competition—can charge to hit a requested CPP
  
  
• Find out how many spots you need to run to reach a certain frequency, based on a demo and daypart
  
  
• Determine your reach and frequency by specific demo, daypart and spot level
  
  
• Demonstrate your power against newspapers, magazines, television, cable and outdoor
  
  
• Get proposals to clients faster with e-mail-friendly PDF output
  
  
• Streamline order approval and automate the transfer to your traffic system

Data used in system:

Arbitron Respondent-Level Radio Data, Arbitron Summary-Level Radio Data, Arbitron Black Radio Data, Arbitron Hispanic Radio Data, Eastlan Radio Data

The Tapscan Suite may include Tapscan, TrafficLink®, RETAIL SPENDING POWER^SM, MEDIAMASTER^SM and pdfFactory®

Want more info? Contact your account manager now!

Maximi$er®, MEDIAMASTER^SM, RETAIL SPENDING POWER^SM and TrafficLink® are marks of Arbitron Inc.
TAPSCAN™ is a mark used under license.
pdfFactory® is a registered mark of FinePrint Software, LLC.
Last updated: 11.21.11