Radio Presurvey Bulletin,
Winter 2007
Total Line Reporting
Multibook Total Lines Available in Maximi$er®/Media Professional®
Starting with the Winter 2006 survey, Arbitron began offering Total Line Reporting to stations that simulcast 100 percent, including commercials. Audience estimates for simulcast stations that request Total Line Reporting are reported in a combined total line with the call letters of the primary station (as selected by the simulcast combo).
During the initial survey in which a combo receives Total Line Reporting, prior-survey estimates in the Radio Market Report (Arbitron eBookSM), TAPSCAN™ and third-party-processor data will reflect listening to only the primary station. Multibook averages during a combo’s initial survey will reflect one survey in which estimates for all partners are combined, averaged with listening in prior surveys to the primary station alone.
Subscribers to Arbitron’s Maximi$er and Media Professional services can produce multibook Total Line estimates for these combos simply by building a combo (in any survey prior to the start of Total Line Reporting) and selecting that combo for each survey in the multibook period.
