Score More Advertising Revenue Every Game
Demonstrate the Real Value of Your Play-by-Play with
Arbitron Custom Sports Ratings

Are you getting the full value from the passion your fans feel for the teams on your station? Are you prepared to justify to agencies and advertisers the cost of your pregame, postgame and ingame radio audience? With Arbitron Custom Sports Ratings, you’re ready.

Capture More Revenue with Ratings Focused on the Game
Arbitron Custom Sports Ratings can help you capture the full value of the relationship sports fans have with your station’s teams. This customizable ratings service focuses on game-related programming only and allows you to demonstrate the undiluted value of your teams. Arbitron Custom Sports Ratings show AQH ratings in total or split out for each part of your game (pre-, post- and in-game).

With Arbitron Custom Sports Ratings, you can:

• Justify the rates that your entire broadcast deserves—pre-, post- and in-game
• Make your pitch with the service that agencies trust and accept—Arbitron
• Get the listener information you need to make the sale

Customizable to Fit Your Market’s Unique Selling Needs
Like the name says, you can tailor Arbitron Custom Sports Ratings to fit your unique sales situation—options include listening location and custom questions on how consumers listen to sports radio.

Ready to Score More Revenue for Your Game Broadcasts?
To find out more about how Arbitron Custom Sports Ratings can help you grow your game revenue, contact your Arbitron account manager.

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