Best Practices

Training Tip on Using Your Scarborough Data: Exercise #30

Time to show off your Scarborough accomplishments and share your ideas with your co-workers!

Suggested Online Courses

If your reps need more help with this topic, they may want to take:

  • Scarb 101—IQP Report
  • Scarb 102—Profile Report
  • Scarb 104—Focus on Client
  • Scarb 301—Multi-Media Measures in Scarborough
  • Scarb 401–409—Client Workshops on Automotive, Beverage, Wireless, Furniture, Financial, Entertainment, Healthcare and Recruitment

To register, go to www.ArbitronTraining.com

For more information on Scarborough, go to www.Scarborough.com

 

Instructions for the Leader:

Step 1:
Have the AEs come prepared to present to the group one of their proposals that best demonstrates their use of Scarborough data.

Step 2:
During the presentations, ask the AEs to point out their use of Scarborough data.

Step 3:
Discuss any additional Scarborough elements that could be added to enhance the presentations. Be sure to make copies of each presentation so that everyone has access to ideas for future presentations!

Sales Tip Archive

More sales tips are coming your way. We'll keep each tip on file for you at www.arbitron.com.

 
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