Terms for the Trade Find definitions for commonly used ratings terms and concepts.
Turning the Numbers into Sales Solutions (PDF file) Find out how to sell radio with Arbitron ratings. Get an in-depth understanding of ratings terms and formulas, as well as tips on how to best highlight your station's strengths. Also available in Spanish.
Understanding and Using Radio Audience Estimates (Purple Book) A handy primer on Arbitron ratings.
Diarykeeper Brochure Find out how diarykeepers record their listening. Also available in poster size.