Qualitap^SM

Local market qualitative consumer information software

QUALITAP makes it easy for you to plug into the power of qualitative data and sell based on your listeners’ lifestyles. With the Instant Qualitative Profile feature, you can show how your audience contains the specific consumers an advertiser wants to reach.

Data used in system:

Arbitron Respondent-Level Radio, Scarborough Local Market, RetailDirect^®, Qualitative Diary

Want more info? Contact your account manager now!

QUALITAP^SM and RetailDirect^®are marks of Arbitron Inc.