PD Advantage® Web

Dive Deep into PPM® and Make it Work for You: Understand Your Listeners Better and Inform Your Path to Audience Growth

The ability for program directors to understand their audience is critical to the ratings and revenue success of their stations. PD Advantage Web gives programmers in PPM markets the understanding they need to maintain and grow their audience and their share.

Reports in PD Advantage Web Include:

Vital Signs: How are my Vital Signs trending?

Vital Signs: How are my Vital Signs trending?

Access a quick, top-line view of your station’s performance and the key characteristics that drive ratings, with a special focus on P1 listening.

Audience Change: What caused the changes in my audience?

Audience Change: What caused the changes in my audience?

Compare two months and see ratings changes by breaking out panelists into different groups based on their presence and activity level in the panel.

Best Prospects: Where are my growth opportunities?

Best Prospects: Where are my growth opportunities?

Identify growth opportunities by looking at heavy radio users and where their loyalties lie: with you or another station.

Audience Tracking: Where is my audience going each month?

Audience Tracking: Where is my audience going each month?

Use this tag-and-release report to identify listeners and track their listening behavior across stations from month to month.

Shared Audience: When listeners leave my station, where do they go?

Shared Audience: When listeners leave my station, where do they go?

Understand where and when your audience contributes to AQH for other stations.

Time Spent Distribution: Where is my station getting its quarter-hours?

Time Spent Distribution: Where is my station getting its quarter-hours?

Evaluate your station’s listening by looking at Light, Moderate and Heavy listeners and understand how much each group contributes to your station’s total listening.

Zip Code: What are my key zip codes?

Zip Code: What are my key zip codes?

Geographically target listeners and maximize your station’s promotional and advertising efforts.

Panel Change: What does my market’s PPM panel look like?

Panel Change: What does my market’s PPM panel look like?

Gain confidence by knowing the impact panel changes had on your station’s estimates for the month by looking at Continuing, Incoming and Not In-Tab panelists and how each group affected your station.

P1/P2 Report: Where can I grow and where do I need to defend?

P1/P2 Report: Where can I grow and where do I need to defend?

Identify your station’s P1/P2 listeners so that you can retain and grow this loyal group. Look at how they listen to other stations to see which stations pose a threat and which offer opportunities.

Preference Level Trend: How is my core audience trending?

Preference Level Trend: How is my core audience trending?

Look at how a station’s P1 listeners are trending over time, in addition to evaluating P2, P3 and P4 listeners. Clients with Arbitron eBookSM can access and try out this report on a free trial basis at my.arbitron.com.

Limited Panel: How did my audience change over time?

Limited Panel: How did my audience change over time?

Leverage the ability of panel measurement to track people over a long period of time and compare the listening habits of older and newer panelists.

Last updated: 4.1.10
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