Audience analysis software for programmers
With a single share point valued at tens of thousands of dollars, gaining and protecting audience is critical to every station’s revenue. PD Advantage is like a best friend to programmers, helping them make sense of the numbers and reach their ratings goals.
Programmers tap into the audience reports inside PD Advantage via a question-and-answer format that makes it easy to develop a strategy to grow their listening. One of the many reports included is the incredibly useful “Vital Signs,” which delivers almost everything PDs need to know about their station’s health in one easy-to-understand page.
PD Advantage also includes information on national format norms, P1 and P2 listening, hour-by-hour trending, age trending, tune-in length and Ultra Core listening trends.
Learn more by downloading these PDFs:
PD Advantage for Diary markets
PD Advantage Web for PPM markets
Arbitron Respondent-Level Radio
Want more info? Contact your account manager now!
Last updated: 3.4.10
PD Advantage® is a registered
mark of Arbitron Inc.