Arbitron Integrated Radio Systems (IRS^SM), a growing provider of revenue, information and inventory management solutions to the radio industry, has joined the Arbitron family.

IRS software is used by winning stations nationwide to maximize the value of their radio inventories. It excels at managing customer information and is widely regarded for its dynamic inventory management pricing abilities.

IRS's more popular functions include the ability to:

• Maximize rates by helping sales professionals understand and sell the real value of their radio stations.
• Arm sellers with daily activity information that enables them to make better-informed presentations and grow revenue.
• Enable sellers to spend more time in front of clients and less time creating sales reports for management.
• Boost the asset value of stations, clusters and groups via improved inventory management.

More About IRS…

Check out an overview of IRS's feature set, or examine these features individually (PDF):

• Inventory Management and Pricing
• Avail Planner Proposal System
• Account Management
• Revenue History
• Calendar and Appointment System
• Mail Merge
• Research
• See all features on one screen

There's more detail at the IRS Web site: www.irsradio.com

Contact Your Arbitron Rep!

Your Arbitron account manager can show you how smoothly IRS fits in with the rest of your Arbitron applications.

Contact IRS

Phone:
(888) 884-4731

IRS^SM is a service mark of Arbitron Inc.