Hispanic Insights from Internet and Multimedia 12

Hispanic Insights from Internet and Multimedia 12

Following are a number of compelling insights into Hispanics' use of multimedia from Internet and Multimedia 12: The Value of Internet Broadcast Advertising.

56.4% of Hispanics say they're spending more time with radio compared to a few years ago, vs. 61.0% for African-American and 37.7% for White/Other.
41.3% say they're watching less TV (37.1% for African-American, 37.3% for White/Other).
Hispanics are the most likely to be an "ever Streamie" (59.5% vs. 55.2% average), "monthly Streamie" (27.9% vs. 26.2%) and "weekly Streamie" (17.0% vs. 15.4% overall).
Hispanics are the growth area for broadband. Among dial-up consumers, Hispanics are more likely to switch to broadband in the next year (22.1% Hispanic vs. 20.5% African-American and 16.1% White/Other).
Hispanics are more likely to have both an Internet connection and a TV in the same room (53.4% vs. 50.4% overall).
Hispanics are less likely to click on banner ads (11.8% vs. 19.4%) or any Web site advertising (5.4% vs. 9.0%).
Hispanics are the most likely to ever have listened to radio stations over the Internet (38.1% vs. 32.7% for African-American and 35.9% for White/Other).
Hispanics are most likely to have listened online to radio stations from other countries (12.5% vs. 6.0% for African-American and 9.6% for White/Other).
Hispanics are the least aware of cell phone number portability (51.3% vs. 67.3% for African-American and 76.3% for White/Other) and the most likely to make the switch! Those who said they are "Very Likely" to switch were 12.6% of Hispanics, 9.8% of African-Americans and 11.0% of White/Other.