Radio County Coverage and Tapscan™ Custom Coverage^SM

Are you looking to tap into traditional listening information for areas not covered by traditional Metros? Arbitron's Radio County Coverage Report and software have got you covered. Using audience estimates for individual counties, Radio County Coverage can help you win local advertisers to your media campaign by uncovering your station's best sales story. Our data and software can help your station stand out in today's competitive marketplace.

Radio County Coverage Data

Arbitron's Radio County Coverage gives you detailed listening information that helps you sell your station to local advertisers. County Coverage provides county-by-county ratings to show retailers you reach their trading areas. It allows you to tie your promotional campaigns directly to the areas where your listeners live.

County Coverage is based on diaries from the previous calendar year and is released annually each Spring. All counties in the contiguous United States, Puerto Rico and Metro, TSA and DMA® counties in Alaska and Hawaii are reported in County Coverage.

Regardless of your radio station's size or locale, County Coverage is an invaluable tool for station management and sales.

“

We don't spend money on software, we invest those dollars and expect a return on them. With County Coverage (and TAPSCAN Custom Coverage) not only does a station get a smarter sales force, but also a more productive sales force.”

Mr. Lupe Guzman, Sales Manager
KDLK-FM/KTJK-AM
Del Rio, Texas

County Coverage gives you access to listening estimates for:

• Cume Persons 12+ and Cume rating.
• Average quarter-hour rating.
• Station share of county listening.
• County share of station listening.
• Two key sales dayparts:
  Monday-Sunday, 6AM-Midnight
  Monday-Friday, 6AM-7PM

County Coverage lets you:

• Match trading areas of regional franchises by combining multiple counties.
• Illustrate your station's strengths over other stations and newspapers to win national and local accounts.
• Show how well your signal penetrates various counties.
• Sharpen your programmers' ability to focus on improving county-by-county listenership.
• Target your billboard and direct-mail campaigns to areas where listenership needs to be increased.
• Demonstrate your station's efficiency in reaching clients' customers where they live.

County Coverage Reports

County Coverage reports are a valuable resource tool for your station.

State/County Reports are available for every state in the U.S. plus the District of Columbia. Information includes counties not measured in standard local market reports, plus detailed information about counties within the Metro.

State/County Reports let you:

• Examine total listening for each county for Persons 12+ in two key dayparts.
• Show county-by-county listening estimates for your station and your competition.
• Identify non-Metro stations you compete against.
• Determine the share contribution of Metro stations in your county.

Also included with your subscription, the Detail Station Report, shows listening information for all counties in which a station demonstrates a listener base. Click here for most recent listing of network affiliations.

Tapscan custom coverage software

For More Information

Should you have any questions about Radio County Coverage or Tapscan Custom Coverage, please don’t hesitate to contact us. Our County Coverage radio station representatives are ready to assist you with all of your coverage needs. Choose from the following options:

• Call or email the representative for your state using the contact information below.
• For general questions or other information, please call or e-mail Arica McKinnon, Radio County Coverage Team Lead, at (770) 668-5421 or arica.mckinnon@arbitron.com.

Learn more about our software products

Custom Coverage^SM is a mark of Arbitron Inc.
DMA® is a registered service mark of Nielsen Media Research, Inc., and is used pursuant to a license from Nielsen Media Research, Inc.
TAPSCAN™ is a trademark of TAPSCAN Inc., used under license.
Last updated: 2.9.10