Nielsen Radio County Coverage™ and Tapscan™ Custom CoverageSM

New Releases/Special Offers

Are you looking to tap into traditional listening information for areas not covered by traditional Metros? Nielsen Radio County Coverage Report and software have got you covered. Using audience estimates for individual counties, Radio County Coverage can help you win local advertisers to your media campaign by uncovering your station's best sales story. Our data and software can help your station stand out in today's competitive marketplace.

Note: County Coverage Clients can now access additional information on the secure, client Web site, Please contact your client service representative if you need help logging in.

Nielsen Radio County Coverage Data

Nielsen Radio County Coverage gives you detailed listening information that helps you sell your station to local advertisers. County Coverage provides county-by-county ratings to show retailers you reach their trading areas. It allows you to tie your promotional campaigns directly to the areas where your listeners live.

County Coverage is based on Diary- and PPM®-measured counties from the previous calendar year and is released annually each Spring.

Regardless of your radio station's size or locale, County Coverage is an invaluable tool for station management and sales.

"We don't spend money on software, we invest those dollars and expect a return on them. With County Coverage (and TAPSCAN Custom Coverage) not only does a station get a smarter sales force, but also a more productive sales force."

Mr. Lupe Guzman, Sales Manager
Del Rio, Texas

County Coverage gives you access to listening estimates for:

County Coverage lets you:

County Coverage Reports

County Coverage reports are a valuable resource tool for your station.

State/County Reports are available for every state in the U.S. plus the District of Columbia. Information includes counties not measured in standard local market reports, plus detailed information about counties within the Metro.

State/County Reports let you:

Also included with your subscription, the Detail Station Report, shows listening information for all counties in which a station demonstrates a listener base. Click here for most recent listing of network affiliations.

Tapscan Custom Coverage Software

rank report imageWith the power and flexibility of TAPSCAN Custom Coverage software behind it, Nielsen Radio County Coverage is easier than ever to analyze. Developed by TAPSCAN, this companion software lets you easily customize geographies, create quick rankers with graphs, schedule spot placement and create custom reports tailored to your clients' needs.
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For More Information

Interested in seeing what County Coverage and Tapscan Custom Coverage can do for you? Call us toll free at 1-800-382-9651 or contact your client service representative.


Custom CoverageSM and PPM® are marks of Arbitron Inc.
TAPSCAN™ is a mark used under license.
Last updated: 2.19.14