Just for Programmers! Sharpen Your Skills With New Weekly Insights

PDs and consultants in both Diary and PPM markets will enjoy reading “Not Your Average Quarter-Hour,” a column about radio and ratings with fresh updates every week. 1.10.12

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Thoughts on Comparing Audience Estimates

In response to questions from our clients, Arbitron is sharing its view on the question of whether it is appropriate to compare Arbitron’s audience estimates for broadcast radio to those of Internet music services.

Arbitron’s goal is to assist the marketplace in making the best decisions possible when using estimates to buy and sell access to audiences. Highlighting the differences between estimates, especially those that use the same labels and descriptions as Arbitron radio estimates, is part of our obligation to the industries we serve.

Learn more in this document (PDF)

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