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Online Media Usage on a Hot Streak
Infinite Dial Webinar According to the latest Arbitron/Edison Research “Infinite Dial 2009” study, about 42 million Americans aged 12+ listened to online radio in the past week and about 69 million Americans viewed online video in the past week. What’s more, about three in 10 Americans own an Apple iPod or iPhone. Learn more about the digital media habits of Americans in this just-released study.

New Digital Radio Guidelines

For the first time in our 59 year history, Arbitron is changing the way we define a radio station. In addition to standard (analog) AM and FM radio, HD Radio primary or multicast stations as well as Internet streams of government-licensed stations are eligible for reporting in PPM markets, effective with the July 2008 survey.

Here are two helpful guides to explain our new policies:

 

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