What People Are Saying

Radio One Agrees to Encode for Philadelphia and Los Angeles  01.05.07

Why I Signed With PPM Jerry Lee, owner of B101 WBEB Philadephia, tells Radio Ink why he supports Arbitron's electronic measurement system.  07.10.06

The Case for Passive Measurement Recognized industry strategist Fred Jacobs, founder and president of Jacobs Media, makes the case for passive measurement and warns radio that "it's time to get moving...before the digital world passes us by."  03.29.06

Cell Phone-Based Radio Measurement Inherently Biased Studies reveal that consumer attitudes about the utility of cell phones will dilute commitment to radio survey task  02.21.06

Smart Agencies Can Use PPM Data Now Erwin Ephron Shows Radio Buyers How to Gain Competitive Advantage with PPM 02.13.06

PPM Data Reveal That Radio’s Reach Far Exceeds Perceptions Harmelin Media analysis shows that radio can be used in more ad campaigns. 01.25.06

If All You've Got Is a Gizmo, You've Got a Long, Long Way to Go David Lapovsky explains why electronic measurement takes more than electronics. 12.13.05

Listen Without Prejudice
Dr. Pasquale Pellegrini details why Canada chose PPM for TV audience measurement (PDF). 09.22.05
  •  Read a briefer article on this topic. (View-Only PDF)

It's Radio's Turn to Eat at the Adult's Table In this wide-ranging cover article in Radio Ink magazine, Arbitron's Pierre Bouvard discusses the testing and research behind the PPM and how it will give radio the tools it needs to get a larger share of the national media buy. (PDF) 09.07.05

Portable People Meter Likely to Have Positive Impact on Radio Industry, According to RAB Economic Impact Study Independent study confirms that employment of the PPM would make a significant difference in radio ad spending. 07.20.05

• Read Wall Street analyst James Boyle's analysis and commentary on this study.
  
  
• Read chief project consultant David Pearlman's summary of the study.

Reach Trumps Frequency: How Radio Can Build Business in a PPM World The new Arbitron PPM data clearly show radio is a reach medium, according to Erwin Ephron in his cover article. 06.01.05

The New York Times Magazine Highlights the PPM's Role in the Coming of Age of Audience Measurement Techniques Ad agency and advertiser perspectives reinforce our efforts to bring the PPM to market.  (6.8MB PDF File) 4.15.05