PPM Analysis Tool™ Software

There is a very familiar look and feel to the PPM™ software. Arbitron hasn’t tried to reinvent the wheel, just make it ride smoother, go farther and take advantage of all that electronic measurement offers.

The PPM Analysis Tool:

• Provides all of the standard audience analysis reports—including ranker, trender, composition—of current media analysis software in use today.
• Operates much like standard analysis software programs and generates reports that are very similar.    
• Delivers much more in term of functionality and depth of analysis.

Customers also have the option to use any number of software programs—including TAPSCAN™, SmartPlus® and IRS^SM —to explore the summary-level data.

Standard and Customized Analysis

With the PPM software, the data can be sorted and viewed by standard demographics, survey periods and dayparts, or by customized criteria, including:

• Nonstandard survey periods—daily, weekly, monthly, quarterly, etc.
• Nonstandard demographics—any age, combination of ages, ethnicity, language, etc.
• Sorted by station, format, ratings, etc.

Reports can then be created and output as Excel® or PDF files with just one mouse click.

Reports Just for Programmers

The software was specifically designed to explore the new insights delivered by the PPM, such as audience flow—the percentage of the audience that tuned out and where that audience went.

With the PPM software, program directors can explore five special audience flow reports for a detailed look at audience behavior:

• Audience Flow
• Source and Destination
• Vital Signs
• Vital Signs Station Comparison Report
• Vital Signs Trend Report

PPM Analysis Tool and PPM Weeklies™ Requirements (PDF)7.23.08

IRS^SM, SmartPlus®, PPM™, PPM Analysis Tool™ and PPM Weeklies™ are marks of Arbitron Inc.
Tapscan™ is a trademark of Tapscan Inc., used under license.

Excel® is a trademark of Microsoft Corporation.