Arbitron is developing new ways to quantify and understand the broadcast and cable television audiences with the PPM®. Our goal is to offer broadcasters in the United States some of the benefits being delivered by the PPM for television today in Canada and Belgium.
Arbitron’s passive audience measurement system offers a host of opportunities to enhance the ratings provided by current TV audience measurement services, including the PPM’s ability to:
The PPM is completely compatible with the many different ways TV is consumed in today’s wireless and mobile world. The PPM is able to electronically profile audiences using the Slingbox™ and other advanced TV delivery systems.
PPM® is a service mark of Arbitron Inc. Slingbox™ is a trademark of Sling Media.