PPM™ Training

Self-Paced Study
Recorded introductory classes such as PPM 101 (also in Spanish), PPM 201, background materials on the PPM system and step-by-step instruction on using PPM Analysis Tool™ software are available at www.ArbitronTraining.com.

Live, Web-Based Training
Interactive, Web-based courses are available every week. PPM training specialists will cover the basics, use real-world examples and answer questions in these hour-long classes. Advance registration is required as class size is limited.

PPM 101 - A System Overview (Also in Spanish)
This introduction to the PPM includes not only a review of the PPM terminology and methodology, but also a look at how the PPM estimates differ from diary-based ratings and what impact the data will have in the market.

PPM Analysis Tool Software Training
This course provides an introduction to the unique reports and details of the Arbitron PPM software.

PPM 201 - PPM for PDs
This course provides an overview of the terminology, methodology and insights that the PPM system delivers for programming and marketing. It also includes software training on producing the reports that are invaluable to program directors, including Trends, Audience Flow, Source & Destination and Duplication reports.

PPM Passport Training Program for Agencies
This new training program is a series of advanced sessions that put agencies on the road to successful media planning and buying with PPM ratings. Upon completion of travels around the world of PPM, attendees will:

• Be better prepared to plan and buy in a PPM world;
• Receive a certificate of completion; and
• Be among agencies promoted as an agency with PPM experts on staff.

Download the brochure, visit www.ArbitronTraining.com or contact your Arbitron Account Representative today to find out how to begin your journey.

PPM™ and PPM Analysis Tool™ are marks of Arbitron Inc.
Last updated: 7.9.08