PPM in Philadelphia

Monthly Updates

Latest Monthly PPM™ Client Update

New to the PPM?

• New Age for Radio – Electronic Audience Measurement With the PPM System (Start here for an overview of the Arbitron PPM® service)
• PPM Pre-Currency Data Usage and Posting Guidelines  9.19.08
• Important Notice Regarding Currency Ratings in Philadelphia (PDF)

Frequently Asked Questions About the PPM in Philadelphia

• FAQs for Ad Agencies (PDF)  2.3.09
• FAQs for Radio Stations (PDF)  2.3.09
• FAQs About Scarborough and the PPM (PDF)   2.3.09

PPM Studies and Reports

• Spanish-Language Radio in a PPM™ World  6.5.08
• Urban Radio in the PPM™ World  10.07
• P1s in the PPM™ World: Insights Into the Listeners Who Matter Most (PDF)  9.26.07

PPM Reference

• Diary-to-PPM GRP Conversion Grids
• PPM Encoding Overview (PDF)
• PPM Encoding Handbook for Radio (PDF)  12.22.08
• PPM Encoding Steps (PDF)
• PPM Commercialization Schedule
• Details about Arbitron PPM Software
• Release Schedule for Radio (PDF)  2.4.09
• Release Schedule for Ad Agencies (PDF)  2.4.09

PPM Training

• PPM Training for Stations
  Register for an introduction to the PPM and software training. Advanced registration is required.
• PPM 101 - A System Overview
• PPM Analysis Tool^SM Software Training
• PPM 201 - PPM for PDs.
• For Agencies and Advertisers
  Training courses that focus on how agencies and advertisers can use PPM estimates and new insights into consumer behaviors are offered on alternate weeks. Advanced registration is required.
• PPM 101—A System Overview
• PPM:  Software & Data
• How to Buy in a PPM World.

Do You Have a PPM Question or Would You Like PPM Training?

Agencies, call Adam Marcus: (212) 887-1308
Radio, call Nick Kinney: (410) 794-2689