The Value of Play-by-Play in a PPM World
Presented by John Snyder, Arbitron Vice President, PPM Sales
July 25, 2006

Experience how the PPM delivers a whole new level of understanding of sports broadcast audiences.

•  Download the Presentation (PDF)

•  View the WebEx Replay

•  Read the Press Release

Related Links:

• First Phillies/Rockies Playoff Game is a Winner for Radio in Philadelphia
• Arbitron Custom Sports Study on Super Bowl Audiences in Indianapolis and Chicago
• World Series Custom Study Results