Discover What Happens When Spots Come On

What Happens When the Spots Come On: The Impact of Commercials on the Radio Audience debuts at the NAB Radio Show session on the "Impact of Commercials on Radio's Audience," September 21, 2006, at 3:30PM.

In this groundbreaking study by Coleman, Media Monitors^SM and Arbitron, minute-by-minute PPM audience data were merged with commercial tracking data to answer such vital questions as:

•	What percent of the lead-in audience stays to listen during commercial breaks?
•	Which demos and dayparts are more sensitive to the length of commercial breaks?

This is the NAB session where you can see tangible benefits of electronic measurement that Arbitron delivers today with its Portable People Meter (PPM^SM).

Shortly following the NAB session, the study will be available for download on this Web page.