If All You've Got Is a Gizmo,
You've Got a Long, Long Way to Go
By David Lapovsky

	Ratings System Components Introduction Sampling Panel Balance Data Processing Station Encoding and/or Monitoring Operations and Production Sample Weighting Useful Reports Multiple Market Measurement Client Service Support for the Industry MRC Accreditation Print-friendly: Click here to print entire document.

Client Service
An Absolute Must for Any Ratings Service

No matter how good the service, there will inevitably be questions about the estimates. When a client has a question, the ratings service must provide answers and provide them quickly.

Arbitron’s radio clients can call on a national staff of 64 account managers, client service representatives and trainers. This staff is supported by a Customer Analysis group in the Operations and Production center that includes specialists in all aspects of survey research and radio audience measurement procedures. Arbitron’s software applications are also supported by a staff of customer service representatives, who are available 24 hours a day, 365 days a year.