New! Latest Cell-Phone-Only Penetration Map

Arbitron is now measuring cell-phone-only households in all of its radio Metros in the 50 United States. Although the percentage of cell-only homes stood at 22.7% in the Fall of 2009, market-level penetration rates varied widely. We invite you to download the map and see how your market’s cell-phone-only penetration ranks among the others—some of the numbers may surprise you!

Learn How the 2010 Census Will Impact You

The 2010 Census begins at the end of this month and the results could have a profound effect on your market population and ranking. Arbitron’s resident demographer, Dan Estersohn, has prepared a series of white papers that explain…

• The 2010 Census process
• The types of questions that will be asked of households
• How race/ethnicity will be factored into the data
• Why some people may not get counted

He also explains the timetables for implementation of the new Census data into your Arbitron estimates. Download the papers here.

• Cincinnati
• Cleveland
• Kansas City
• Las Vegas
• Portland, OR
• Sacramento
• Salt Lake City-Ogden-Provo
• San Antonio

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