PPM Insights from prior ARF/ESOMAR Conferences
| ARF/ESOMAR 2004 | |
These papers were first presented at the ARF/ESOMAR 2004 Week of Worldwide Audience Measurement Conference held June 13-18 in Geneva, Switzerland.
Passive
vs. Button Pushing: A Comprehensive Comparison from Parallel TV Meter Panels
in Quebec
Pat Pellegrini, vice president, Research, BBM Canada
Ken Purdye, meter consultant to BBM Canada
Radio's
Unique Contribution to Media Mix According to PPM's "Real" Cross-Media
Measurement
Roberta McConochie, Ph.D., director, PPM Client Relations, Arbitron
Kein Killion, president, Stonehouse Systems
Beth Uyenco, director, Communication Insights, OMD-Midwest, USA
Is
Electronic Measurement of Radio Compatible with Today's Consumer Media Lifestyles?
Robert Patchen, vice president, Research Standards and Practices,
Arbitron
Beth Webb, manager, PPM Methods and Analysis, Arbitron
Seeking
the Holy Grail: Is Single-Source Measurement the Real Knight in Shining Armor
for the Media Industry?
Joan FitzGerald, director, New Product Development, Arbitron
Tony Jarvis, senior vice president, director, Stragetic Insights,
MediaCom/Grey Global Group, USA
Progress
Toward Passive Measurement of Print: How Consumers "Really" Read
Magazines
Roberta McConochie, Ph.D., director, PPM Client Relations, Arbitron
Jane Bailey, vice president of Corporate Marketing Information, Time
Inc.
| ARF/ESOMAR 2003 | |
These papers were first presented at ARF/ESOMAR Week of Audience Measurement 2003 Conference held June 15-20 in Los Angeles, CA.
An Update on International PPM Activities: Belgium, Quebec and Beyond
Presented by:
Dan Ames, Manager, International Methods and Standards, Arbitron Inc., United
States
Pasquale Pellegrini, Vice President Research, BBM Canada, Canada
Dominique Vercraeye, Managing Director, Taylor Nelson Sofres Media, Belgium
Programming and Marketing in a PPM World
Presented by:
David Rogerson, Managing Director, Strategic Media Solutions Pty Ltd, Australia
A Full Year of Audience Research with PPM: What We've Learned So Far
Presented by:
Bob Patchen, Vice President, Research Standards and Practices, Arbitron Inc.,
United States
Beth Webb, Manager, PPM Methods and Analysis, Arbitron Inc., United States
Real Cross-Media Intelligence for Real Cross-Media Planning: The PPM Contribution
Presented by:
Roberta McConochie, Director of Consumer and Industry Trends, Arbitron Inc.,
United States
Beth Uyenco, Director, Communication Insights, OMD-Midwest, United States
21st Century Measurement of 21st Century Media: PPM's Capture of Radio "Dial"
Switching: The New Balance Between Reach and Time
Presented by:
Roberta McConochie, Director of Consumer and Industry Trends, Arbitron Inc.,
United States
Bruce Goerlich, Insights, Accountability & Eyeballs, Inc., United States
Scott Stinnett, Senior Project Leader, Research Standards and Practices, Arbitron,
Inc., United States
| ARF/ESOMAR 2002 | |
First presented at ARF/ESOMAR Week of Audience Measurement 2002 Conference held June 10-14 in Cannes, France.
Trash and Treasures of Duplication: Cross-Media Synergy Prospects from Arbitron's
Portable People Meter
Presented by:
Roberta M. McConochie, Director of Consumer & Industry Trends, Arbitron
Inc,
Beth Uyenco, Director of Communications Insights, OMD-USA Midwest, USA
Sex, Drugs & Rock 'n
Roll. How the New PPM Results Reveal Radio's "Real" Rocking
Reach and Support Its New "Roll" in the Media Mix
Linda Dupree, Senior VP, Advertising/Agency Services,
Roberta McConochie, Director Consumer and Industry Trends, Arbitron, USA
Tony Jarvis, Senior VP, Director Strategic Insights, MediaCom/Grey Global Group,
USA
| ARF/ESOMAR 2000 | |
Report on the 1999
Large-Scale Field Test of the PPM in Manchester, England (PDF) 05.31.00
