PPM Insights from the 2005 ARF/ESOMAR Conference

These papers were first presented at the ARF/ESOMAR 2005 Week of Worldwide Audience Measurement Conference held June 20-24 in Montréal, Canada.

Station to Station: Measuring Radio Audiences with a PPM Panel in Quebec
Pat Pellegrini, Vice President Research, BBM Canada
Ken Purdye, Meter Consultant, BBM Canada

Progress Towards Media Mix Accountability: Portable People Meters' (PPM™) Preview Of Commercial Audience Results
Roberta McConochie, Director, Portable People Meter Client Relations, Arbitron
Chris Heider, Senior Research Analyst, Arbitron,
Leslie Wood, President, Leslie Wood Research, USA
Beth Uyenco, US director of Strategic Research and Analysis OMD

New Insights on First-Time Electronic Data on Out-Of-Home and Time-Shifted Television Viewing
Bob Patchen, Vice President, Research Standards and Practices, Arbitron Inc.
Beth Webb, Manager, PPM Methods and Analysis, Arbitron Inc.

PPM Insights from prior ARF/ESOMAR Conferences