Analysis and Commentary:
“The Economic Impact Study of the PPM on The Radio Industry”
by James Boyle

At Arbitron’s request, former Wall Street analyst James Boyle assessed the Forrester study on the economic impact of the Arbitron Portable People Meter (PPM™) on the radio industry. This analysis and commentary reflects Mr. Boyle’s personal views based on his industry and Wall Street experience and expertise.

Read the executive summary (PDF)

Read the full analysis (PDF)