Arbitron gathers information that describes consumers' demographic, socioeconomic and lifestyle characteristics, as well as purchase intentions in hundreds of U.S. markets. Whatever your specific market size or marketing requirements, we have data to suit your precise needs. Choose from information on:
that give you all the details you'll need on major retail and media usage habits.
In today's competitive media landscape, where does Out-of-Home fit in? Local Market Consumer Surveys point to the power of Out-of-Home by going beyond age/sex demographics. In addition to all the other great information tucked inside this qualitative data, our ongoing survey continually captures Out-of-Home exposure information that can give you the edge. We offer Out-of-Home advertising-specific data on:
to help you profile your target consumer with greater precision.
Survey Data Release Schedules Find data release schedules for Arbitron qualitative data services. Includes schedules for Scarborough, RetailDirect and The Qualitative Diary Service.
Scarborough Categories Lists the hundreds of major categories of consumer, media, and retail behavior covered by Scarborough.
RetailDirect Categories (PDF) Lists the categories covered by RetailDirect.
Qualitative Diary Service Categories (PDF) Lists the wealth of consumer information included in the Qualitative Diary Service.
Last updated: 10.6.11