Qualitative Diary Category List

Through the Qualitative Diary Service, Arbitron delivers key categories of consumer, media and retail behavior in your market. The Qualitative Diary Service offers a wealth of information you can use to profile consumers by the products they buy, the stores they shop at, and the ad-supported media they use. All this information is easily accessible through our software services. For a complete list of available consumer categories, contact your Arbitron representative*.

Here Are Some of the Consumer Categories You Can Analyze with Arbitron's Local Market Consumer Data:

Out-of-Home Media

• Miles Traveled Past Week
• Time Spent Commuting One Way

Appliances

• Plan to Buy Large Appliance in Next 12 Months

Audio/Video/Electronics

• Own/Plan to Buy Home Computer in Next 12 Months
• Time spent on the Internet
• Plan to Buy Stereo Equipment/CD Player in Next 12 Months
• Plan to Buy Television/VCR in Next 12 Months

Automobile

• Type of Next Purchase/Lease
  
  • Car
  • Sport/Utility Vehicle
  • Pickup Truck
  • Van/Minivan
• Cost of Next Purchase/Lease
  • Under $10,000
  • $10,000-14,999
  • 15,000-19,999
  • $20,000- 29,999
  • $30,000 or more
  • $20,000 or more
  • $15,000 or more
  • $10,000 or more
• Plan to Purchase/Lease 2 Years
• Do Not Plan to Purchase in 2 Years
• Type of Next Used Purchase/Lease
• Car
• Sport/Utility Vehicle
• Pickup Truck
• Van/Minivan
• Cost of Next Used Purchase/Lease
  • Under $10,000
  • $10,000-14,999
  • 15,000-19,999
  • $20,000- 29,999
  • $30,000 or more
  • $20,000 or more
  • $15,000 or more
  • $10,000 or more
• Shopped at Auto Parts Store in Past 30 Days

Banking Services Used

• ATM/Cash Card
• Checking Account
• Credit Card
• Savings Account

Beer

• Any Glasses of Beer in Past 7 Days

Cable

• Cable Stations Viewed in Past 7 Days
• Have Cable
• Have Satellite Dish

Demographics

Personal

• Age/Sex
• Education
• Employment Status
• Employed Full or Part Time
• Race/Ethnic

• Household Income
• Household Size
• Number of Children Under 12
• Number of Persons 12 and Older

Department Stores

• Shopped at Clothing Store in Past 30 Days
• Shopped at Department Store in Past 30 Days
• Shopped at Discount Store in Past 30 Days

Furniture

• Plan to Buy Furniture in Next 12 Months
• Plan to Buy Mattress in Next 12 Months

Geographic Area

• In-Tab by County

Grocery Spending in Past 7 Days

Hardware/Home Improvement/Garden

• Plan to Buy Carpet/Flooring in Next 12 Months
• Shopped at Hardware/Home Improvement Center in Past 30 Days
• Shopped at Lawn/Garden Center in Past 30 Days

Health Care

• Shopped at Drugstore/Pharmacy in Past 30 Days

Newspaper

• Read Weekday Section in Past 7 Days
• Weekday and Sunday Section Readership
  • Automotive
  • Business
  • Classifed
  • Lifestyle/Entertainment
  • Local News
  • Main News
  • Sports
• Sunday Readership
• Weekday Readership in Past 7 Days

Out-of-Home

• Miles Traveled in a vehicle (past 7 days)
• Daily Commute Time

Radio

• Mon-Sun 6AM-MID

Residence Status

• Own or Rent Home

Restaurants

• Number of Quick-Service Visits in the Past 7 Days

Shopping Malls

• Shopped at Shopping Mall in Past 30 Days

Soft Drinks

• Any Cola
• Diet Cola
• Noncola
• Regular Cola

Sports/Leisure

• Concerts in Past 12 Months
• Nightclub/Bar/Cocktail Lounge in Past 12 Months
• Shopped at Sporting Goods Store in Past 30 Days

Television News Viewership

• Viewed local TV New past seven days
• Number of days viewed by daypart

* Not all categories are available in all markets.