Scarborough Applications for Out-of-Home

Scarborough's local market consumer data give you specific information on the way people use transportation and the exposure they have to different Out-of-Home advertising locations.

Talking With Agencies and Advertisers

Scarborough has detailed information on the consumers your agency and advertiser clients target every day. Using this research, you can generate reports showing Out-of-Home advertising is a good fit for their target audience. In addition to providing insights into the retail behavior, demographics, and lifestyles habits of local market consumers, you can also access competitive media usage with Scarborough and show the value of Out-of-Home in comparison to TV, radio, print, yellow pages, direct mail and the Internet.

• Show that target audiences are heavily exposed to Out-of-Home advertising
• Demonstrate how Out-of-Home helps clients meet their market-specific objectives
• Analyze driving patterns in local markets, nationwide
• Determine the most effective Out-of-Home markets for national clients
• Evaluate national and local market audiences with single-source database