Scarborough's local market consumer data give you specific information on the way people use transportation and the exposure they have to different Out-of-Home advertising locations.
Talking With Agencies and Advertisers
Contact Your Out-of-Home Rep to Get Scarborough Data
Scarborough has detailed information on the consumers your agency and advertiser clients target every day. Using this research, you can generate reports showing Out-of-Home advertising is a good fit for their target audience. In addition to providing insights into the retail behavior, demographics, and lifestyles habits of local market consumers, you can also access competitive media usage with Scarborough and show the value of Out-of-Home in comparison to TV, radio, print, yellow pages, direct mail and the Internet.
