How Arbitron Out-of-Home can help...
Through powerful local market consumer data like Scarborough, Arbitron Out-of-Home can boost your revenues by helping you to:
Win new business
For example, show prospects that the types of people who are exposed to Out-of-Home media are the same types of people who patronize their businesses.
Strengthen client relationships
For instance, outline the roads on which your clients' customers, as well as their competitors' customers, travel.
Secure a bigger piece of the media budget
For example, analyze the time spent commuting versus the percentage of commuters who don't read newspapers.
Pull it all together with software
In addition, Arbitron's powerful software services can help you pull this useful information together into friendly, easy-to-understand charts and graphs.
Custom Research: Get answers to your unique sales challenges
In addition to our syndicated services, Arbitron Out-of-Home also offers a wide range of custom research solutions to help you achieve your goals. Study options range from customized runs of syndicated data to recontact or oversample studies to full-scale stand-alone research projects—and just about everything in between. Read more about Arbitron Custom Research.
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Arbitron Place-Based Media Measurement
Arbitron place-based media measurement provides the data you need to sell and grow your business.
Download our free studies. Learn more about Arbitron and understand how the industry is growing.
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New Training Program for Digital Out-of-Home Industry
Arbitron’s latest training offering is a diploma series for digital out-of-home place-based media. The core curriculum is targeted to sales professionals, executives, media consultants and others who desire a better understanding of the digital place-based media industry.
Led by a team of experienced media training instructors, the diploma series is interactive and engaging. The series includes insights on the agency business, best practices for advertising in traditional media and developing a digital out-of-home media selling strategy.
Learn more about the Arbitron Place-Based Media Diploma Series.